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    <lastmod>2025-04-08</lastmod>
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    <loc>https://www.catalysis-advisory.com/blog/making-the-invisible-visible-why-its-important-to-look-below-the-surface-of-the-team-and-organisation-periodically</loc>
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    <loc>https://www.catalysis-advisory.com/blog/how-should-we-work-together-as-a-team-two-types-of-values-which-can-guide-mutual-expectations</loc>
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    <lastmod>2025-02-14</lastmod>
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      <image:title>Mid-market insights from Mike - How should we work together as a team? Two types of values which can guide mutual expectations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Mid-market insights from Mike - How should we work together as a team? Two types of values which can guide mutual expectations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.catalysis-advisory.com/blog/thinking-creatively-about-diligencing-management-teams</loc>
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    <lastmod>2024-12-12</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/mid-market-transition-executive-roles-activity-portfolios-and-role-peeling</loc>
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    <lastmod>2024-12-04</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/unbalanced-why-private-equity-governance-and-strategy-making-can-go-wrong</loc>
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    <lastmod>2024-11-07</lastmod>
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      <image:title>Mid-market insights from Mike - Unbalanced: Why private equity governance and strategy-making can go wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Unbalanced: Why private equity governance and strategy-making can go wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Unbalanced: Why private equity governance and strategy-making can go wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/is-your-group-structure-adding-value-or-just-creating-complexity</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/how-easy-is-it-to-predict-the-success-of-ceos-and-fds</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Mid-market insights from Mike - How easy is it to predict the success of CEOs and FDs? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - How easy is it to predict the success of CEOs and FDs? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Mid-market insights from Mike - How easy is it to predict the success of CEOs and FDs? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/two-methods-to-ease-due-diligence-indigestion</loc>
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    <lastmod>2024-09-30</lastmod>
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    <loc>https://www.catalysis-advisory.com/blog/whatinvestorsworryaboutwhenassessingmanagementteams</loc>
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    <lastmod>2024-09-18</lastmod>
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    <loc>https://www.catalysis-advisory.com/blog/tech-trailblazers-women-leading-the-way-in-growth-companies</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Mid-market insights from Mike - Tech Trailblazers: Women leading the way in growth companies - Make it stand out</image:title>
      <image:caption>Graph 1: % of women in TMT vs men in TMT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/c2806aac-9dbd-4b2d-8592-0163fac54a29/Picture2.jpg</image:loc>
      <image:title>Mid-market insights from Mike - Tech Trailblazers: Women leading the way in growth companies - Make it stand out</image:title>
      <image:caption>Graph 2: Difference in average scores across selected leadership categories in the Wave leadership profile. N = 59 women in TMT, 382 men in TMT</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/8d14f097-98b5-4f30-abb7-5ec387a73573/Picture3.jpg</image:loc>
      <image:title>Mid-market insights from Mike - Tech Trailblazers: Women leading the way in growth companies - Make it stand out</image:title>
      <image:caption>Graph 3: Difference in average scores across selected leadership categories in the Wave leadership profile. N = 59 women in TMT, 268 women</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Tech Trailblazers: Women leading the way in growth companies - Make it stand out</image:title>
      <image:caption>Graph 4: Difference in average scores across selected leadership categories in the Wave leadership profile. N = 1166 women, 268 women</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Tech Trailblazers: Women leading the way in growth companies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/mastering-executive-referencing-a-succinct-guide-for-validating-your-key-hires</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/how-bad-is-it-out-there-in-the-deal-world-2l3mn</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Mid-market insights from Mike - How bad is it out there in the deal world? Three measures from Catalysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500646-9VK4O9MJZRXMH3HV6WNL/Picture3.jpg</image:loc>
      <image:title>Mid-market insights from Mike - How bad is it out there in the deal world? Three measures from Catalysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500649-907PYT2MRXLKPOR85JM4/Picture2.jpg</image:loc>
      <image:title>Mid-market insights from Mike - How bad is it out there in the deal world? Three measures from Catalysis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/if-you-want-to-make-something-significantly-better-make-it-into-a-thing</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/addressing-top-team-bandwidth-constraints-6539x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/the-mid-market-transition-what-really-matters-nswch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
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      <image:title>Mid-market insights from Mike - The mid-market transition: What really matters? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500581-SXH3YZ4Z0Z9R6G50Y0NO/Picture1.jpg</image:loc>
      <image:title>Mid-market insights from Mike - The mid-market transition: What really matters? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500585-2KIM7MSJNFVZEQSSNAY5/Screenshot+2024-02-01+155428.png</image:loc>
      <image:title>Mid-market insights from Mike - The mid-market transition: What really matters? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500588-NE9HD78GKAU0WGYHKQMN/Picture2.jpg</image:loc>
      <image:title>Mid-market insights from Mike - The mid-market transition: What really matters? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500591-OVGNHN2DTR2XGJI9AY4G/Picture1.png</image:loc>
      <image:title>Mid-market insights from Mike - The mid-market transition: What really matters? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/just-one-of-those-things-or-an-avoidable-mistake-y3f9t</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/building-value-with-less-sweat-and-blood-the-role-of-catalytic-intervention-29k8c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
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      <image:title>Mid-market insights from Mike - Building value with less sweat and blood: the role of catalytic intervention - When we consider how to improve outcomes, we can separate the impact we are seeking (results) from the cost, time and energy involved in producing them (effort).</image:title>
      <image:caption>The diagram on the left provides an overview of different kinds of actions which those dimensions define.</image:caption>
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    <loc>https://www.catalysis-advisory.com/blog/smaller-companies-bigger-prices-and-what-that-means-mbb46</loc>
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    <lastmod>2024-09-18</lastmod>
    <image:image>
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      <image:title>Mid-market insights from Mike - Smaller companies, bigger prices – and what that means - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Smaller companies, bigger prices – and what that means - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Smaller companies, bigger prices – and what that means - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500535-ECF55VISGGP7G2QCCPG8/Picture3.jpg</image:loc>
      <image:title>Mid-market insights from Mike - Smaller companies, bigger prices – and what that means - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/why-management-due-diligence-mdd-needed-to-evolve-into-team-and-organisation-strategy-and-beyond-zw9z6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/why-private-equity-investors-are-building-value-machines-8f82d-zlra2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/who-lead-value-enablement-dlwjd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Mid-market insights from Mike - Who should lead value enablement? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500489-OH5Q1VYVRU0KUA7SWG6H/article+4+table.png</image:loc>
      <image:title>Mid-market insights from Mike - Who should lead value enablement?</image:title>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/how-can-activities-across-deal-cycle-be-value-adding-jf82p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Mid-market insights from Mike - How might activities across the deal cycle evolve to become more value-adding? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500463-LFFPW25YSYTQ15Y9B6G3/AdobeStock_248955637.jpg</image:loc>
      <image:title>Mid-market insights from Mike - How might activities across the deal cycle evolve to become more value-adding? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500469-DHEC7VBSQ71QUN6ZXG2R/AdobeStock_205607896.jpg</image:loc>
      <image:title>Mid-market insights from Mike - How might activities across the deal cycle evolve to become more value-adding?</image:title>
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  <url>
    <loc>https://www.catalysis-advisory.com/blog/value-enablement-beka6</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
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      <image:title>Mid-market insights from Mike - Value enablement: what is it and how does it make a difference?</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/0046f073-405f-4d9e-b78d-40715fd452b8/blog-thumbnail-investigating%402x.png</image:loc>
      <image:title>Mid-market insights from Mike - Value enablement: what is it and how does it make a difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/31d65730-ad3f-4f05-b02a-fb6fc894ea66/blog-thumbnail-strategic-thinking%402x.png</image:loc>
      <image:title>Mid-market insights from Mike - Value enablement: what is it and how does it make a difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/6a399c84-0232-452b-a4a3-a0a07f6e366c/blog-thumbnail-growth%402x.png</image:loc>
      <image:title>Mid-market insights from Mike - Value enablement: what is it and how does it make a difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/value-creation-a86bg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500266-N0Q37GZJF40PTJKUUMUU/Picture1.png</image:loc>
      <image:title>Mid-market insights from Mike - Why formalised Value Creation can often get in the way of value creation - Make it stand out</image:title>
      <image:caption>Bain &amp; Co.’s 2021 review of the private equity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500271-QB1YCG6TZF3E1H783IDS/Picture2.png</image:loc>
      <image:title>Mid-market insights from Mike - Why formalised Value Creation can often get in the way of value creation</image:title>
      <image:caption>Put together, these three problems generated by Value Creation assumptions can lead to increases in challenge and complexity (see the vertical axis in the diagram to the right) faster than management horsepower, creating risk and slowing progress towards stated goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/women-in-growth-companies-d78xc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500214-FPRO1UT4XUW5VWD444QU/Picture1.png.jpg</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500217-5S4B5WB18L1E8BI5ETY8/Picture2.png</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500224-QOD86JCO3FUM9BXZUN24/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500230-F16AI30UIB6RJ1W9E39A/Picture+3.png</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500233-7MG0DEXT0IRRDU3OSWM7/Picture4.png</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500238-QDQAK7QFF9ZWLZMSSR7H/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500248-EGVULDRWCMM4B89VT9VI/Picture5.png</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500252-MAGA7CMCQIK2RMR3D1QH/Picture6.png</image:loc>
      <image:title>Mid-market insights from Mike - Women in growth companies - some data to illuminate the situation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/mastering-the-vital-few-e3xkh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500190-4OTV5JCIG8WQHGN6H9N6/Pareto_pic_1.png</image:loc>
      <image:title>Mid-market insights from Mike - The necessity of mastering the vital few - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500192-AFLBE02RX2SV4F1MRU4U/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - The necessity of mastering the vital few - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500195-RSEC85STPB71YC65XR34/Blog_pic_2.png</image:loc>
      <image:title>Mid-market insights from Mike - The necessity of mastering the vital few - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500200-LWD2KDRM8S9WBBN9UJJM/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - The necessity of mastering the vital few - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/management-due-diligence-for-ceos-and-chairs-rmart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500157-D0ZZB6CDT4E2GR61K9CL/Management+due+diligence+Catalysis+advisory.png</image:loc>
      <image:title>Mid-market insights from Mike - What should CEOs and Chairs expect to get from a management and organisation due diligence process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500161-KVCD3ADLYJL62IOCMCTI/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - What should CEOs and Chairs expect to get from a management and organisation due diligence process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500165-CGVQ8FBLUWW4G5NKZ2PD/Stick+men+struggle+with+arrow.jpg</image:loc>
      <image:title>Mid-market insights from Mike - What should CEOs and Chairs expect to get from a management and organisation due diligence process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500171-93JNQUW0M440S83HSW8E/Pale+Aqua+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - What should CEOs and Chairs expect to get from a management and organisation due diligence process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500176-5U8UVKM0AATCM102CI4G/Management+and+organisation+due+diligence.png</image:loc>
      <image:title>Mid-market insights from Mike - What should CEOs and Chairs expect to get from a management and organisation due diligence process? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/qualifications-matter-27ywf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500140-5SQGY2BKSW3YSXK3O7XU/Management+and+skills.png</image:loc>
      <image:title>Mid-market insights from Mike - Do formal qualifications matter in predicting management team performance? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500142-LR2X1AAA8HA3F8YOTHUF/Pale+Aqua+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Do formal qualifications matter in predicting management team performance? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/defining-strategy-t3tct</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/54ec4eb1-917a-4677-96fc-08812863a44e/blog-thumbnail-entrepreneurial-impact%402x.png</image:loc>
      <image:title>Mid-market insights from Mike - Do you really have a strategy? A practical definition to help you know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500120-K07VMN114FZQWDJ6HGS8/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Do you really have a strategy? A practical definition to help you know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/guide-to-recruiting-right-people-as3c9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500070-JQ015ZLSSJ1FD88MDW0O/Recruiting+the+right+people+catalysis.png</image:loc>
      <image:title>Mid-market insights from Mike - A paranoid optimist’s guide to recruiting and selecting the right people - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500073-9X06FK6R1357JTJ3PC8O/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - A paranoid optimist’s guide to recruiting and selecting the right people - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500076-XC0LBQLPK9EK7NEC773E/Pale+Aqua+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - A paranoid optimist’s guide to recruiting and selecting the right people - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500079-61VGVHQJCQY4RHYR7S1J/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - A paranoid optimist’s guide to recruiting and selecting the right people - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/our-investments-to-support-your-investing-gfwa6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500034-8LLTUITOG93ZAEGK5J5M/Pale+Aqua+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Our investments to support your investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500040-AXONEZAY6MRLC6S7F7OL/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Our investments to support your investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500042-R1YK9U6RNPP9L8K875KC/Pink+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Our investments to support your investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500045-E5JBRYT7VW7WFPIUKWDB/Dark+Aqua+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Our investments to support your investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500054-KKZED0RRQXLMH2KWYK56/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Our investments to support your investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500057-WCCE85TTAQ96GPFKNJ0M/Grey+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Our investments to support your investing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/why-the-organisational-balance-sheet-is-as-important-as-the-financial-one-8byza</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/5aa4a59b-4459-4a96-a349-abc3e0deb3db/blog-thumbnail-balance%402x.png</image:loc>
      <image:title>Mid-market insights from Mike - Why the organisational balance sheet is as important as the financial one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499999-LWZDDRWQHH8547TUEMSG/Pale+Blue+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why the organisational balance sheet is as important as the financial one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500003-PDF4KZX0IJYF9U47YMU6/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why the organisational balance sheet is as important as the financial one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500012-SMGFVZR3FOT0S4V4UT8V/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why the organisational balance sheet is as important as the financial one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113500020-1Q3Y7QD271W6CQZL3QBD/Grey+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why the organisational balance sheet is as important as the financial one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/how-do-companies-grow-insights-for-investors-and-teams-8h8rg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/4d1fc494-9564-4bb0-8d69-b94fa2402bd2/blog-thumbnail-growth-insights%402x.png</image:loc>
      <image:title>Mid-market insights from Mike - How do companies grow? Some little-known insights for investors and teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499975-LXGEOHWTRX6RIWY7U43G/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - How do companies grow? Some little-known insights for investors and teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499980-YOOGQ0HHGZCSZ5EIXUYI/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - How do companies grow? Some little-known insights for investors and teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.catalysis-advisory.com/blog/identifying-difficult-dangerous-people-you-might-otherwise-back-hire-5tlrj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499913-T0D8BYTGW1THOC8PRLPB/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Identifying difficult and dangerous people you might otherwise hire or back - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499927-12MMQUFJ3D12Q8DS8TQR/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Identifying difficult and dangerous people you might otherwise hire or back - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Identifying difficult and dangerous people you might otherwise hire or back - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Mid-market insights from Mike - Identifying difficult and dangerous people you might otherwise hire or back - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-09-16</lastmod>
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      <image:title>Mid-market insights from Mike - Why you are spending more time dealing with non-financial issues (and why that is likely to continue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499827-VB4QAFD9QL5CPZPKEG0P/Pale+Blue+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why you are spending more time dealing with non-financial issues (and why that is likely to continue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499845-DU0N95O95KJY4SE761GY/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why you are spending more time dealing with non-financial issues (and why that is likely to continue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499861-KYXE3VRQPC7F4PMV96C7/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why you are spending more time dealing with non-financial issues (and why that is likely to continue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499880-YE6J04VEDCHJ8OE3TBOR/Dark+Aqua+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Why you are spending more time dealing with non-financial issues (and why that is likely to continue) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <lastmod>2024-09-18</lastmod>
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      <image:title>Mid-market insights from Mike - Investing in the mid-market this autumn? Why you need to be a paranoid optimist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499758-6LNMZ5MXJ2LA4ZYHTFTI/New+Green+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Investing in the mid-market this autumn? Why you need to be a paranoid optimist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499768-M65PPNQIE5LDKYYM74JC/Andrew_Grove_CA_Blog_1.jpg</image:loc>
      <image:title>Mid-market insights from Mike - Investing in the mid-market this autumn? Why you need to be a paranoid optimist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499773-K4QY155JB24P5CBQIATB/Orange+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Investing in the mid-market this autumn? Why you need to be a paranoid optimist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/666854c610120b6d902fbf0c/1718113499780-E85XSI2ZNLB8BAXI3DA9/Dark+Aqua+Section+Line.png</image:loc>
      <image:title>Mid-market insights from Mike - Investing in the mid-market this autumn? Why you need to be a paranoid optimist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Analysis and reports</image:title>
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  <url>
    <loc>https://www.catalysis-advisory.com/video-library-hazel-cameron</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-02</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/video-library-james-wheeler</loc>
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    <priority>0.75</priority>
    <lastmod>2024-07-02</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/video-library-katy-lindsay</loc>
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    <priority>0.75</priority>
    <lastmod>2024-07-02</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/video-library-catherine-wall</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-02</lastmod>
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  <url>
    <loc>https://www.catalysis-advisory.com/video-library-lushani-kodituwakku</loc>
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    <lastmod>2024-07-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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